Let’s look at the search statistics for a past listing we had at 1320 Mountain View Road Stafford, VA. 22554. We used a QR code next to the road in front of the home, and on our sign. We felt the statistics would show a significant amount of QR code smartphone scans because the listing was on an often used two lane road. A QR code was a good option for potential buyers instead of stopping the car and securing information from a brochure box. The results of searches conducted through the assigned QR code during the first 60 days listed for sale was as follows:
Total Mobile Visits: 45 (22.4%), Total Desktop Visits: 156 (77.6%)
This information was collected through a QR code developed through clikbrix.com.
As you can see the QR code scans are producing positive search percentages by users finding this home through use of the internet. While real mobile use of the QR code for listing information was only at 22.4%. Although mobile use was less than expected, the QR code used to market this home produced an extra 201 searches. We think it was worth the effort. The immediate future will only produce greater public awareness and use of this application as a real estate search tool.
But technology has again changed the way home searches are conducted. During the 1970′s real estate offices relied on couriers to deliver MLS listings each week for their agents to have access to the inventory of available homes. This was considered a cutting-edge information system in its time. QR codes became a recognized real estate search tool in 2009. But just like search data delivered on computer paper, information delivered to potential home buyers by a two-dimensional matrix bar code will eventually become obsolete. We are fans of mobile technology to sell homes. We recognize the value of QR codes and augmented reality for mobile searches of homes by home buyers. Until recently, we believed the arrival of QR codes would end printed brochures when it comes to providing on-site information provided to potential buyers. But the delivery of real estate information to consumers changes so rapidly through smart phone technology, using QR codes may not last long.
The latest technology now being applied to the real estate industry is augmented reality. It is image recognition software used with site reporting from GPS components in smartphones that will completely change the way consumers search for homes. MobileRealityApps.com is licensing a mobile search application to real estate brokerages called HomeSpotter. This allows a home search to be as simple as pointing an iPhone or an iPad at an individual home for sale, and immediately receive listing data. The user of HomeSpotter can also enter a subdivision, point the iPhone toward a street, and receive listing information for the homes listed for sale, along with all homes for sale within a designated radius. Click here to see a HomeSpotter demonstration from MobileRealityApps.com.
We both believe in the long-term prospects of QR codes and augmented reality as a useful search tool in the real estate industry. Until the development of augmented reality, we felt two-dimensional matrix bar codes were the best available method of getting an interior view of a home while standing in the yard. It appears QR codes in the real estate industry will stay on real estate signs. But expect to see them feature the profiles of Realtors and real estate companies in the future. Meanwhile, also expect to see licensing for real estate applications of augmented reality increase along with the number of companies providing this technology.
Using QR codes on business cards, business stationary, brochures, direct mail, print advertising, coffee mugs, etc. clearly allows you to maximize the amount of advertising content with very few words or print space. We urge you to go to www.YouScan.me to get QR codes related to business profiles, personal websites, and forwarding links to existing QR codes. Utilizing QR codes through YouScan.me allows you to link accounts from Facebook, Twitter, LinkedIn, YouTube, Foursquare, E bay, Google Places, Vimeo, & Gowalla. YouScan.me also delivers scan analytics and reports for clicks on your QR code. Also consider the use of a QR code and Google button from www.Vizibility.com. I use it as part of my signature block with a WiseStamp application on my e-mail account (MoyersTeam@gmail.com).
Think about the information your clients can learn about you in a single scan. It seems QR codes have a clear future for advertising the services of Realtors, and real estate brokerages. But thanks to the arrival of augmented reality, we now have applications which allow consumers to conduct a mobile real estate search by simply aiming a smart phone. This changes the future for home searches, and will certainly cause QR codes to disappear as a home search option before the average consumer discovers they were a useful tool for finding their next home.